What is A/B Testing?
A/B testings, is the experiment to test two versions of a page on same time, to see which one has more user traffic
Why Do We want to AB Test, what is Our Goal, what Do We want to Measure?
we want to AB test because we want to increase the user conversion rate, boosting user to purchase after they views, via testing which version of the page is customers-preferred.
Adaptive Experiment
- compared to uniformly perform experiment, where we give 50% traffic to both version of product/page, adaptive experiment adaptively assign more traffic to better performed version over times
- it is faster, and more efficient compared to fixed allocation
- A guide to passing the A/B test interview question in tech companies : r/datascience